Interactive ROAS Calculator

PPC & ROAS Calculator

Calculate Return on Ad Spend (ROAS), cost per lead (CPL), and net campaign profit in Rupees for Google Ads, Meta, and LinkedIn paid media.

Enter Paid Campaign Inputs

Monthly Ad Budget (₹): ₹50,000

Average Cost Per Click (CPC) (₹): ₹15.00

Landing Page Conversion Rate (%): 4.0%

Average Customer Value (₹): ₹3,500

CALCULATED RETURN ON AD SPEND

9.33x

High Performing Ad Campaign

Estimated Clicks

3,333

Estimated Leads / Sales

133

Gross Ad Revenue

₹4,66,667

Net Profit After Spend

₹4,16,667

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PPC ROAS FAQ

Frequently Asked Questions

What is a good ROAS for Google and Meta Ads?

A ROAS of 4.0x (400%) or higher is considered high-performing for e-commerce, while B2B lead generation typically targets 3.0x to 5.0x based on customer lifetime value.