Mobile Growth & User Acquisition

App Marketing & ASO Services

Scale CPI-optimized organic app installs, dominate high-intent keyword rankings on Apple App Store & Google Play Store, and maximize lifetime user value (LTV).

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App Growth Pillars

Full-Funnel App Growth Suite

From keyword indexing and screenshots design to paid Apple Search Ads and Firebase attribution tracking.

App Store Optimization (ASO)

Keyword research, App Title, Subtitle, Short Description optimization, high-converting screenshot visual assets, and A/B testing store listings.

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Apple Search Ads (ASA)

Capture high-intent App Store searches. Bidding on competitor brand terms, category keywords, and Search Tab placements with ROAS tracking.

Explore Paid Growth

Google App Campaigns (UAC)

Automated multi-channel user acquisition across Google Search, Play Store, YouTube, and Google Display Network tailored for target Cost Per Install (CPI).

Digital Performance

App Rating & Review Strategy

In-app sentiment prompt engineering to direct happy users to leave 5-star ratings while routing feedback internally to prevent negative public reviews.

Rating Boost Blueprint

Platform Comparison

iOS App Store vs Google Play ASO

Key differences in keyword indexing algorithms between Apple and Android store platforms.

ASO Factor	iOS App Store	Google Play Store
Keyword Field	100-character dedicated Keyword Field	Scans full Long Description (4,000 chars)
Title Weight	Highest Weight (30 chars)	Highest Weight (30 chars)
Keyword Density	Avoid repeating keywords across fields	Repeat target terms 3 to 5 times in description
Backlinks Influence	Minimal direct ranking effect	High direct impact on store authority

ASO FAQ

Frequently Asked Questions

Clear insights on mobile store ranking algorithms and user acquisition costs.

What is App Store Optimization (ASO) and why do I need it?

Over 65% of all mobile app downloads originate directly from keyword searches on the App Store and Google Play Store. ASO optimizes metadata, visuals, and conversion triggers so your app ranks at the top for high-volume, high-intent user searches without relying solely on expensive paid ads.

How fast will we see organic install growth from ASO?

Metadata updates take effect immediately upon app update release. Keyword rankings generally index within 7 to 14 days, with conversion rate improvements visible as soon as new screenshots and promo videos go live.

How do you optimize screenshots and app preview videos?

We conduct portrait vs landscape A/B tests using Apple Product Page Optimization (PPO) and Google Play Store Listing Experiments, focusing on visual value props, bold typography, and localized device frames.